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If you find that there is a lot of competition in your niche, it isn’t necessarily a bad thing and shouldn’t scare you off. Understand what kind of competition you will be facing if you launch your business, what are their best-selling products, their prices, etc. While this isn’t the exact keyword, it will also bring traffic.īefore diving deeper into your business idea, it’s essential that you research competitors. But keep in mind that the more traffic, the more competition to rank well.ĭo not neglect possible combinations and variations of your keywords, for example, “women’s sustainable shoes”. When it comes to the volume, it’s better to have keywords with as much traffic as possible. In other words, high competition is an indicator that organic search traffic has a lot of competition, so a sign that you should brainstorm further and find keywords with lower competition. The competition and top of page bids are used for AdWords advertising, but a high competition in AdWords generally means that there are many advertisers for the keyword. The results will give you information about search volume and the pattern of traffic throughout the year. Choose the option “Find new keywords …” and paste your list of keywords.
#Domainer niche free#
Now that you’ve defined your keywords, you want to check what is the search traffic and the competition for that keyword.įor this, you can use tools such as Google Adwords Keyword Planner, a free tool. Check the traffic potential for your keywords
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While establishing a list of French keywords is important, you shouldn’t forget about Flemish, as Flanders-based customers could be a non-negligible part of your audience.Ĥ. Say your business is going to be based in Belgium. It’s also a good idea to look at more than one language, especially if you target the audience in a country or region with more than one official or used language. Make a list of all the keywords you can think about, the more specific, the better. Here are a few examples of relevant keywords: Say you decide to make the vegan shoe market your niche business. We recommend you focus on long-tail keywords, counting 3 to 5 words. The second step in finding your niche is to find specific niche keywords to build a website around. Research about potential customers and their challenges, know your customer demographics, location and interests to get an idea of your niche’s potential. In other words, you need to ask yourself who your audience is going to be, and what are their motivations, frustrations and expectations. Can it be the answer to a problem? Can you turn it into a product or service to meet customer needs? Before pushing your business idea further, it’s a good start to ask yourself which issues your potential business could solve. The point of any business is to answer customers' needs or problems.
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They will pick up on your enthusiasm and your drive to become the reference for your niche. Niche audiences are particularly knowledgeable, so don’t expect to fool anyone. Not only will you find it easier to invest time and energy in a business about something you are passionate about, but you will also come across as more authentic to your readers. Once you understand what you are passionate about, you can consider making it your business. List all your topics of interest, things that resonate with you and your skillset. Think about your personal interests: what fascinates you, what do you enjoy doing or learning? Are you considered by your family, friends, or colleagues an expert on anything? Finding a niche to focus on is a way to target a small audience interested in your offering and likely to become customers.īuilding a niche business implies being a specialist in that niche, a reference website that everyone will go to for information, thus generating traffic and revenue.įollow the steps below to find your business niche. A niche is a specialised segment of the market you are targeting.